Human-powered health
In early 2022, Abbott became the first healthcare company to deliver a keynote address at the Consumer Electronics Show (CES). My team worked on creating the booth experience, internal communication strategy, and Out of Home advertising. Abbott’s booth won top 10 booths in EXHIBITOR magazine’s 2022 Best of CES, along with recognition in multiple news platforms including AdAge for its innovative and engaging experience, and stunning visuals. Contributors: Creative Direction: Sam Rolli 3D Art Direction and Rendering: Dean Rockne Motion Design and Animation: Dean Rockne, Katie Heywood, Michael Swearingen Art Direction/Design: Sam Rolli, Dan Ortiz, Angela Norton
Client
Abbott
DELIVERABLES
Photography Branding Video Motion Advertising
Year
2022
Role
Creative Direction, Brand Strategy, Design,
Our team was tasked with creating a seamless 360 degree video loop that showcased our life changing technology brand elements in a unique way. Our 3D render artist created three unique loops each tied to a specific health technology from our products.
Slices of Life - product displays
Each product in the “Slices of Life” were featured in dual-sided digital totems that helped draw attendees into the booth to learn more about these life changing technologies. Each of these product panels were animated by Michael Swearingen.
Impact Wall
The impact wall featured five different videos, each highlighting an area of Abbott’s business that made a significant impact in the past year. Each one of these videos were designed and animated by Katie Heywood.
Out of Home Advertising
Throughout CES 2022, the team created stunning visual displays in both print and video formats to direct attendees to the booth and the Keynote address.
