Laugh again - It's good to be back

I helped develop and produce a global campaign for the Panbio™ COVID-19 Antigen Test, targeting both general consumers and professionals in sectors like travel, education, business, and entertainment. ​ The campaign aimed to demonstrate how rapid testing could help people resume normal activities and positioned Abbott as a key partner in rapid testing. The campaign's messaging emphasized themes of returning to normalcy with headlines like "LIVE AGAIN," "LAUGH AGAIN," and "TRAVEL AGAIN," and subheads reinforcing the idea that testing enables the return to everyday moments. ​The tone we wanted to convey was one that was empowering and vibrant, with a focus on human interest stories and dynamic visuals.