Where inspiration takes shape

In 2023, Horizontal was tasked with putting together our very own two-day conference as an add-on to a partner event happening at the Mall of America. In just 8 weeks, we transformed an abandoned Arcade space into a truly unique and captivating experience, composed over 15 engaging and memorable speaking sessions, and threw a once-in-a-lifetime party at Paisley Park.  Contributors: Brand Direction and Strategy: Sam Rolli Event and Marketing Director: Misty Tippets Creative Direction: Sam Rolli, Caitlin Murzyn Video, Motion Design and Animation: Christian Kiedrowski, Tim Baer, Andres Almarza Art Direction/Design: Caitlin Murzyn, Addison West, Lisa Albinson, Matt Kuglitsch