XM Cloud Campaign

The campaign aimed to build on the sales team's momentum by launching a nationwide, multi-touch initiative that positioned Horizontal as the go-to partner for migrating to composable technology using Sitecore. The focus was on highlighting the "why" and "how" of migration while showcasing Horizontal's leadership in composable and Sitecore expertise. Visual Strategy: The campaign employed simple, clean, and high-tech visuals to: Enhance Impact: Deliver a polished, professional impression that resonated with tech-savvy audiences. Convey Innovation: Reflect the forward-thinking, cutting-edge nature of composable technology. Maintain Clarity: Simplify complex concepts, making them approachable and compelling for diverse audiences.