Abbott AACC 2019

In the summer of 2019, I helped lead the art direction for Abbott’s role in the American Association of Clinical Chemistry expo. This meant collaborating with cross functional teams to create and execute a cohesive and dynamic visual approach for the Rapid Diagnostics business. We implement a new brand extension that had been rolled out earlier in the year. This brand extension helps set Abbott apart as a leader in the healthcare space by using dynamic graphic elements and engaging photography to tell the story of the life changing technology that Abbott is offering.

YEAR: 2019

ROLE: Art Direction/Design

SCOPE: Brand Identity, Event Experience

Contributors:
Creative Direction: Chris Melander, Sam Rolli
Brand Direction: Chris Gorz, Caitlin Carlson, Peggy Krueger
Art Direction: Sam Rolli
Animation & 3D Rendering: Dean Rockne
Design: Emily Jacobsen, Sam Rolli

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AACC 2019 Spot

AACC 2019 Spot 2

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HZTL DX+ CES NAVICA and BinaxNOW Campaign Point of Care Campaign ID NOW COVID-19 Capital Partners Abbott HRS Livio AI Alinity Rebrand Venture Proclaim XR Abbott AACC Audibel Ken's Cart Service Journey to Better Hearing