Sam Rolli | Creative Director
Sam Rolli | Creative Director
In August of 2020, our team led the creative for Abbott’s launch of the BinaxNOW COVID-19 Rapid Antigen Test with companion app NAVICA. Our team executed the UI of the app along with the creative visuals for the launch in a very abbreviated timeline. This test and app since launching have gained world renowned recognition and have won multiple awards including Popular Science Best of 2020, 2021 BIG Innovation Awards and Chicago Innovation Awards 2020.
ROLE: Creative and Art Direction
SCOPE: Brand Identity, Product Launch
Creative Direction: Sam Rolli, Chris Melander
Photography: Will Shilling
Brand Direction: Chris Gorz
Art Direction: Sam Rolli
Animation and 3D Rendering: Dean Rockne
Design: Dan Ortiz, Allison Stivland