Sam Rolli | Creative Director
Sam Rolli | Creative Director
At the beginning of 2019, Abbott rolled out a new visual brand extension. My team was tasked with bringing this new brand to life at one of the premier conferences in the medical device sphere, Heart Rhythm Society. The new brand uses dynamic graphic elements, vibrant photography, and simple typography to help tell the story of how Abbott's technology is life changing.
YEAR: 2019
ROLE: Art Direction/Creative Direction
SCOPE: Brand Identity, Event
Contributors:
Creative Direction: Chris Melander, Sam Rolli
Brand Direction: Chris Gorz, Caitlin Carlson, Peggy Krueger
Art Direction: Sam Rolli
Animation & 3D Rendering: Dean Rockne, Christian Kiedrowski
Design: Emily Doyle, Sam Rolli