Sam Rolli | Creative Director
Sam Rolli | Creative Director
Venture Expeditions asked me to help on a rebrand for them. This is the branding guide that I created, along with some process of logo creation. The logo is meant to symbolize a phoenix. Known for its dying and rebirth, the phoenix is a symbol true to Venture's spirit of dying to yourself to help others. They do this through running, hiking and biking to raise support for people in areas of need around the world.
With this identity, I had to find a way to combine the difficulty of the sacrifices volunteers are making, with the tenderness, hope and compassion that others receive through that sacrifice.