Sam Rolli | Creative Director
Sam Rolli | Creative Director
Concept for a product launch for the Neuromodulation business at Abbott. We were asked to come up with a campaign that could cover both the physician and consumer audiences with one message. My team and I worked to come up with the headlines and copy for this campaign as well as leading the visual strategy for these concepts. We also created unique tactics that could be used for specific audiences to help set the product apart from the competition.
Creative Direction: Chris Melander, Sam Rolli
Copy Writing: Chris Melander, Sam Rolli
Art Direction: Sam Rolli
Design: Michelle Terry, Emily Doyle